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31 March 2020

Health and care leaders in Bristol, North Somerset and South Gloucestershire back the ‘Before Their Time’ campaign

Health and care leaders, including senior doctors and nurses across the region, have pledged their support to a new national campaign encouraging people to have important conversations about death and loss amidst the coronavirus pandemic.

The 'Before Their Time' campaign was launched by national charity Dying Matters in response to the coronavirus outbreak in the UK. It recognises that COVID-19 will mean 'some people dying before their time, and some of us not able to visit for a last time.' The campaign encourages people to start having difficult conversations, and to share stories and resources at the #BeforeTheirTime hashtag on social media.

Dr Martin Jones, Medical Director at BNSSG CCG and a local GP in Weston, said:

"This is a hugely important campaign. For many people, talking about death and loss is difficult enough at the best of times. Now it's really important that people are able to have those discussions with loved ones and be supported to do so.

That's why we're supporting it and sharing the #BeforeTheirTime resources and materials. There is some very practical support available, including on dealing with grief and bereavement."

A spokesperson for the Dying Matters campaign, said:

"Now more than ever we need to help each other cope with death and grief, which means we've got to talk about it. Local support like this is vital, and we hope that the support from the BNSSG health and care system helps many more people to help each other."

People can support the campaign and join the conversation on social media at #BeforeTheirTime.

Local support includes the following:

  • The Harbour Bristol (counselling for people facing death, dying and bereavement):  (although they are not offering sessions face to face, they are still helping support those facing death, dying and bereavement online and over the phone. Email  to find out more)

BNSSG CCG is part of Healthier Together. Healthier Together is the Bristol, North Somerset and South Gloucestershire (BNSSG) Sustainability and Transformation Partnership (STP). It comprises 11 local health and care organisations, including our three Local Authorities, working together to develop long term plans for healthcare in the region. Find out more at